Continuous online? APPs & Co. as Werbetools.

Chic, trendy, functionalism und free.

So they are therefore, the numerous little mini-applets for our all-rounder-phones.

A “must have”?

The operator of a tourist attraction are often offered as a marketing tool and can easily cost several thousand euros (for Jahr). They often involve risks verschweigende.

So easy and fast development is done using the tools of the manufacturer, the problems often begin only after:

  • Compatibility of device versions:
    • Modes – Apple / Android / Windows8 / Linux and their respective versions
      • multiple expense of development, if you want to reach as many users
      • The danger, the manufacturer certain features of development environments unable to walk for updates.
  • Helpdesk / Maintenance of targeted thousands of users
  • Problem requests from users (all languages!) usually end up with the operator of the APP /the data service, So the customers of the APP supplier! There is a troubleshooting / service is often not medium- and long-term affordable, due to the different versions own program in combination with der o.g. Variety of devices
  • Liability issues in case of errors (Crashes, Data loss, Data Theft) on user devices unclear
  • Risk of “Shitstorms”, if a few users to have my problems and then complain publicly.
  • Installation:
    • Many users will cringe at the installation by reason of that, if this requires access to certain functions.
    • Spontaneous use: Many users want to do something immediately, without having to first install something
    • Apps with permanent access to devices such as wireless devices, GPS and camera equipment are forcing many after a few hours “in the Knee”. They also block u.U. access by other programs, which the user might like to use.
  • Privacy Policy: All data in the cloud / on remote servers are in principle only once uncertain, see last example of celebrity nude photos ..
  • Achievement of objectives: From the o.g. Reasons, the target, possible all potential users reach, usually misses. There are, after all, even people, the do not have a smartphone and / or shy away from the often incurred roaming charges.
  • Server-based solutions:
    • Apps with mandatory server connection always run the risk of, that there is no Is internet connection. Then the whole solution does not work.
  • Finally, the "worst case": If the solution is not actually working, and one has to apply the function as "Free" -Leistungsbestandteil his tender, then you have to discuss possibly with disgruntled guests, designating the entire performance to be deficient….

If the functionality of such apps you look at, this can often allow much easier on a mobile website, especially since these usually require online access to a server.

A mobile website can be centrally and device independent care, can be offered in the design of an app and does not rely on local devices Devices. Thus, they are known to be much easier, faster and cheaper (One-time costs and ongoing costs) realize.

Ask for it!

Their

Tom Nolting

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